At 28° South, everything we do is rooted in a deep love for South Africa, its landscapes, its people, and its extraordinary culture. Earth Africa is the collection that perhaps captures that spirit most purely.
Where It All Begins
Earth Africa was born from a simple but powerful idea: that the most beautiful things come from the earth itself. The beaded jewellery, hand-carved wooden pieces, and artisan gifts in this collection are not mass-produced. They are made by hand, by skilled craftspeople in the rural villages of KwaZulu-Natal, one of South Africa's most vibrant and culturally rich provinces.
The Hands Behind the Work
Each piece tells a story. The intricate beadwork you see on our bracelets, lanyards, and decorative items follows traditions passed down through generations of Zulu artisans. Beading in Zulu culture is far more than decoration, it is a language, a way of communicating identity, status, and emotion through colour and pattern.
When you buy from the Earth Africa collection, you are not just buying a beautiful object. You are supporting the livelihoods of the men and women who craft them, helping to preserve a tradition that is centuries old.
Bringing South Africa to the UK
We import these pieces directly from KwaZulu-Natal to the UK, ensuring that as little distance as possible exists between the maker and you. We want you to feel the connection, to hold something in your hands and know that it was made with care, skill, and pride on the other side of the world.
Start Exploring
Whether you're looking for a unique gift, a meaningful keepsake, or simply something beautiful to bring a little South African sunshine into your home, Earth Africa has something for you.