About Us

Our Story

28° South is a premium lifestyle brand inspired by the warmth, colour, and spirit of South Africa. The name comes from the latitude that runs through the heart of South Africa, a place of extraordinary beauty, rich culture, and vibrant people.

We bring that spirit to life through carefully curated apparel, gifts, and home goods, from hand-crafted African beadwork and artisanal pieces sourced directly from South African makers, to premium hoodies, caps, and drinkware that carry the 28° South story wherever you go.

What We Stand For

We believe in quality over quantity, in products with a story, and in celebrating the craftsmanship of South African artisans. Every piece in our collection is chosen with care,  whether it's a hand-beaded bookmark or a back-print hoodie, it carries a piece of the culture we love.

Where We Are

Based in the UK, we ship our collection across the country and beyond, bringing a little South African sunshine to your door, wherever you are.

Get in Touch

We'd love to hear from you. Whether you have a question about a product, need help with an order, or just want to share your love of South Africa,  drop us a message.