Our Vision
To unite the South African community abroad and introduce new audiences to the richness of South African culture through clothing & accessories inspired by 28° South.
28° South is the latitude line that runs
through the heart of South Africa which is a country known for:
• Rich cultural heritage
• Bold landscapes and wildlife
• World-class biltong and dry wors
• Creative artistry and craftsmanship
• Resilience, pride, and community
That 28° South latitude symbolises origin, identity, and authenticity.
Our Team
28° South is built by people who understand what home means. We work closely with trusted suppliers to deliver authentic South African products to customers across the UK.
We focus on quality, authenticity and
attention to detail, ensuring every product meets the standards our community expects and deserves.
Our team is driven by a shared passion for South African culture, quality and community. We carefully select and curate every product with pride, ensuring it reflects the authenticity and standards we stand for.
From sourcing to delivery, we are committed to providing a service that feels personal, reliable and true to home.
Our Mission
At 28° South, our mission is to deliver
authentic South African lifestyle products throughout the UK and beyond with uncompromising quality and integrity.
We are committed to sourcing quality
products that honour tradition, celebrate heritage, and exceed expectations.
We strive to provide not only exceptional products, but an outstanding customer experience built on reliability, transparency and genuine care.
From first click to final delivery, our
goal is to ensure every customer feels the pride, quality and character that defines 28° South and what it is to be South African.
Our Services
Our clothing celebrates the landscapes, strength and identity of South Africa. Designed for those proud of their roots and for anyone drawn to authentic, meaningful style.
Inspired also by the wildlife, terrain and creative spirit of South Africa, with a connection to culture, wherever you are.
We also stock South African Rugby inspired clothing, also known as the Boks!
As South Africans, we wear their apparel with pride.
Proudly South african
